>>We've been working on a vertical app.
>>
>>We're really close on being finished with it. Here's the thing. We saw a demo of a product offered by a competitor.
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>>There's a thing that our application has that our competitors does'nt fully offer.
>>
>>But that particular competitor (the demo we saw) says in his publicity that their application is offering it. and in fact it's something that is not really completed yet.
>>
>>
>>So from that publicity here's what I understand.
>>
>>. That competitor realized that this characteristic could become very important in the future.
>>
>>. They probably intend to make their software support what they say as fast as they can but they're not there so far so they just fake it in their publicity.
>>
>>
>>How should we react to their (could we say false) publicity?
>
>No you have not right to say this.
>They have right to adverize or present their software in a way which they think is the best. If some user catch them in false they have right to bring a suit against them.
>They can set a law suit if you say public that this is false. I suppose that they hardly work to add this feature.
>
>You have to be happy that you put them in situation to add new features - non-stop changes lead to software instability. Which could be advantage for you


We don't really care about what they do or how they do it. What we care about is how do we approach the market. We have'nt really started yet. Our app is tested by businesses in that market but besides that nothing more.

We're still establishing the right way to approach potential customers. We thought we'd have more time to do it but now it seems that we'll be forced to act faster. Because of the characteristic I mentioned.

So I guess the big question should be : Should we start with marketing right away? Even if the product is not finished (but should be soon).