Kevin,
FWIW, Dewey, Cheatem & Howe goes back to The Three Stooges.
http://www.123posters.com/stooges7.htm>In the spirit of the old Johnny Carson jokes (that his wife's attorneys were "Dewey, CheatEm, and Howe"), who is your marketing department? The team of "Mee, Myself, AndEye"? ;)