>>>I've recently seen an ad of theirs where it was meant to mean "kitchen fresh chicken", but they seem to have given up on it really fast. Or they stopped paying extra to be run in the first five seconds of a commercial block (which is the max that it takes me to find Bowman's switch on the remote).
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>>What's a "Bowman's switch" - not an expression I've heard over here, to do with TVs?
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>The switch which was missing in "2001: A Space Odyssey", so the poor guy Bowman had to manouver himself through the airlock and play with all of those transparent cards in zero-G to shutdown HAL9000. Because there was no master master switch.
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>On my remote, that switch is central, and labeled "mute".

The first thing I thought of was Bowman from 2001 but I couldn't think what switch. Also the radio system that the British Army uses (that doesn't work) is called Bowman (or is that the late, overbudget replacement for the current?). So I didn't know what you were refering to.