>>This is bogus. They are manufacturing in China because the cost of production plus transportation is way below the cost here.
>>
>>I've often wondered how many products are on the shelves, where advertising cost is greater than production cost...
>
>Yes, the $11.00 per pair included getting them back to the U.S., boxed and ready for sale.
>
>MOST products have advertising costs greater than production costs as I see it.
>That's how Mike was so successful... their heavy advertising let them give a special aura to their product, allowing them to charge far more than would otherwise be reasonable.
>It's win-win for Nike + advertisers, the customers paying the price in the end. Most importantly, though, the whole mechanism proves that advertising works!

Not necessarily and not in all cases. I know I'll never buy pizza at Domino's, because (in the bad old times when I didn't have this nice remote with a huge MUTE button in the center) the ad they ran for months (with Elmo, I think) was so moronic, and obviously, IMO, addressing morons, that I felt insulted. Also, I'll never buy a car from a dealer - they have killed the local radio. They have the guts to shout at me while I'm driving: that's dangerous, although at times, when my blood pressure goes low, it may help get it up.

And the stuff that's outright suspicious, like zero percent financing (means "the interest is already in the price, you pay everything just the same"), or "n thousand cash back" (means "you borrow us a few grand and we pay no interest on that")...

The main reason I'm not going to the movies (apart from lack of non-Hollywood and foreign movies) is that they never say when does the movie actually begin. Last time I went, I had to sit through no less than nine trailers and popcorn ads.

What I want from advertising is when I want to buy something, make it easy for me to find you, show me what you have, tell me straight how much is it, and no small print.

Maybe that's just me, the non-consumer.

>Most sad, when you think about it.

Don't even have to think at all. Nothing new.