>The few shops here which were showing prices with tax included are extinct, because they appeared to be more expensive than those who don't. Which is ridiculous, but that's the importance of perception. That's why the most important skill an add reader must have is to nicely pronounce "ninetynine". Even the gasoline prices are advertised as 1.99 9/10... wich is just one millidolar below two bucks, but psychologically sounds so much better than $2.00. People fall for it, and so it goes.

I don't know about you but if I buy a quantity of 1000 product X priced at $1.99 instead of $2.00 I will have saved $10. To me this begins to be an interesting saving. Still I had to buy 1000 items... Hmmm I guess not that good of an example after all 8->