>>It's been my experience that those who frequently complain about the fashion/manner in which something is conveyed are often unable to articulate reasonable alternatives.
I'd say that is a passive-agressive slogan that cannot be substantiated ;-)
In this case: of course I have some reasonable alternatives. Try "politeness" and "humility".
"... They ne'er cared for us
yet: suffer us to famish, and their store-houses
crammed with grain; make edicts for usury, to
support usurers; repeal daily any wholesome act
established against the rich, and provide more
piercing statutes daily, to chain up and restrain
the poor. If the wars eat us not up, they will; and
there's all the love they bear us."
-- Shakespeare: Coriolanus, Act 1, scene 1
