>>We tried using an APP also. It ran quite well, but we saw no effective difference in load time or running speed so we returned to calling the EXE.
>
>Thanks for input also...I think if there's no significant gain for APP, it's aesthetically nicer to use EXE -- i.e., it looks more standard to the average user...

But user is actually running LAUNCHER.EXE ( or rename it myAppStart.EXE)...
IMHO, users don't care if there are some .APP .FLL .DLL or .blah .blah .blah files hanging around in the app directory... :)