Interesting.
they got one cofffee mate here and I went to look at the label...
sodium alumino silicate
titanium dioxide...

"it may containt traces of dairy products" ..by mistake lol.
I guess people dont bother to read the back label and take the thing as dried milk or so. Luckily I prefer my coffee black (Sbux cafe americano my fav) and dont need to deal with coffee-mates:)