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>Points to you, I had to look up 'apposite' and learned a new word today.
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>Blame it on the American South and our 'lazy mouth', as I'm assuming that your issue is with the dropped 'g'...but I could be wrong on that.

Not at all. Because of my native accent I drop my Gs all the time, but try to remember when I'm addressing my kids, so they don't pick up my "bad habit". It's the use of the continuous tense. You either love or like something/one or you don't (I equally dislike the "like" examples you gave). It's not a fleeting thing, such as "I'm walking while I'm talking". i.e. you don't love something for a while until the loving is finished. Even if it's, say, a delicious pudding. "How do you like the dessert? " - "I love it!". In this case the dessert is over before your love for it, so to speak :-)
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>If your issue is with the use of the phrase itself, I look on it as an extension of the "I'm liking..." as in "I'm liking what you did with this room" or "I'm liking what you did with the spices in this recipe" which I'm not particularly fond of myself, but I've learned to ignore it as I'm surrounded by many, MANY products of the American
school systems so "I'm likin'" or "I'm lovin'" is one of the least offending phrases I hear on a daily basis.

The phrase I particularly don't like, because these TV and radio presenters will crowbar (jemmy) it into their speech as often as they can, cos it's a cool and trendy expression. e.g. "Yeah! How much am I lovin' that track!" (Barf!)

And it's like almost overnight. You can see the glee in their eyes cos they managed to say it.