>It should be a year round event! :) At least department stores think so.
>
>August 1978 J.C. Penny began its Christmas displays and sales. That did not last as in later years they have waited till later in the year.
>
>Remember the "good ol days" when Christmas displays and shopping began the day after Thanksgiving?

The "back to school" shelves last maybe a week, and then are zapped and the content replaced with Halloween stuff.