>Plasma has two major disadvantages:
>1. They have a limited life time. I am in this business, and I know that this is a much bigger problem in practice than the companies will admit.

I knew that. But I didn't know it's such a big problem.

>2. They are vulnerable to "burn in", meaning that pictures can become permanent on the screen. This typically happens with the logos the TV companies put on the screen. In Norway most TV stations move their logo around between the programs to help avoid this. The fact that they do so, is itself a proof that this is a big problem.

That's not a big problem for us. My wife zaps when she see the ads to move another series... :)
zap

Well. What about brightness? They say plasma screens have more brightness and sharpness. Actually I cannot noticed that. But I just noticed Pinoeer's give more good image. But maybe it's a psychological impression because of Pioneer brand...