>>http://news.bbc.co.uk/1/hi/business/8371208.stm
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>They're having trouble on television right now selling things on television commercials.
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>Good!
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>(laughs) Yeah. (laughs) It's one of the untold stories. That television commercials are becoming less and less effective.
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>Why do you think that is?
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>Well, you get talked into buying something by the commercial. You try it, and it doesn't perform the way they said it would. About the fourth, fifth, sixth or seventh time that is, depending on your resistance factor... (laughs)
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>It finally dawns on you.
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>(laughs) Yes. TV isn't all bad, oh no.
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>But the commercials are.
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>Now guess the year and who was interviewed :).

If it's any time in recent history, there's umpty ump years of TV history to prove him/her wrong. If it's from the beginning of TV history there's 25+ years of radio advertizing to prove him/her wrong.

My guess..................some modern politician where it took seven or more purchases to reach the "resistance factor." Most likely
(insert your favorite political whipping boy/girl here).