If you read the entire paper, you'll see the rather obvious conclusion that relational/analytic DBs are still the best choice for almost all LOB applications.

NoSQL is (at best) a marginal niche player, for content managment DBs. And even then, its shortcomings (like lack of geospatial support) are harming its cause. It's traction is questionable. I didn't say it didn't have any merit - I AM saying there are more interesting topics right now.

There's more to this (the white paper) - that's why I asked the (rhetorical) question of whether you attended the meeting (at one of the "mummysoft" offices, as you're fond of saying) when the idea for this topic and this white paper were discussed.