>I go there and fill in everything until the (apparently) last step - AppHub wants $99/year to register (WHY?? - I'm trying to publish my app to my phone directly!!). I skip that step.

Recently Microsoft did a free WM7 workshop at Istanbul. Microsoft gifted every participant one year developer and give a WP7 to who generated best sample application at workshop. :)

I did not go this workshop. Because personally I believe in WM7 will not success. I never saw a WM7 phone at Turkey yet. Everyone buys iphone and android. There is just one WP7 model selling at Turkey and noone buy it. I'm just curios what Nokia will do?