>These days it seems in print you see the tortuous "more well-known" and "most well-known" instead of "better-known" and "best-known".
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>Also, a new tipping point. With the exception of large advertising campaigns (where mistakes would bring ridicule and be expensive to fix), it seems that "its" and "it's" are used improperly more than half the time. The other day I saw a single sentence that contained both "its" and "it's", and was dumbfounded that both instances were correct - it's that rare these days. Far more common in that circumstance is for the writer to get them both wrong.

I know, its difficult to remember it's correct usage.