>The software industry as a whole seems to be slowly embracing User Experience (Ux) over UI or ease of use exclusively. Delighting the customer is one aspect of Ux.
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>>https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven-company
>>Some novel ideas here.

Quicken and Quick Books had - and still have - the advantage of not trying to please high-end users with a lot of rarely-used features that confuse most users.