>The software industry as a whole seems to be slowly embracing User Experience (Ux) over UI or ease of use exclusively. Delighting the customer is one aspect of Ux.

Word "experience" is so wrong here, but there's no better one in english. Makes it sound like "inexperienced users will have a hard time finding their way through this". And the company which started using it this way, in its serbian incarnation, of course translates it wrongly, as "iskustvo" (experience as accumulated firsthand knowledge) and not "doživljaj" (totality of sensation while immersed in something happening).