I'm not saying to replace what you do. Add to it. There are many companies that use social media to market B2B. It's cheap and easy. No, I don't have case studies, I'm not a marketer but some web searches can probably come up with some.

Think about this (and yes, it's to consumers)... why do companies like Coke or McDonalds do any advertising? At least here in the US, they're pretty much household names. So, why spend the money on it?

>I can do all that without using social media - I understand that if I were a company seeking to sell my services or products to the consumer then Social Media could be very useful - I'm not convinced in B2B marketing - if i dont use conventional advertising I know who my prospect are and can communicate directly
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>Colin