>I misunderstood your question. I thought you meant a company monitoring social media to see what customers are saying. You want the other way around.
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>I'm not a marketing expert, but I think you should change tactics. Get the customer to contact you, not you them. So, you can use social media to improve brand awareness, talk about features, how it can improve their business, etc. Same ideas as normal advertising, but in smaller chunks.
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>>I am trying to reach the decision maker - I know his email address and phone number -I can contact him directly - How can people that monitor social media pick out my message from the dozens they deal with and get me to the decision maker?
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>>Do we have any case histories of successful marketing B2B through social media?
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>>Colin

I can do all that without using social media - I understand that if I were a company seeking to sell my services or products to the consumer then Social Media could be very useful - I'm not convinced in B2B marketing - if i dont use conventional advertising I know who my prospect are and can communicate directly

Colin