>Why wouldn't you use all tools at your disposal, especially ones as inexpensive as social media? You can use it for :
>
>- Name recognition. Get the product/company name out there often
>- Short blurbs about how your product solves problems
>- Tips and tricks on how to use the product
>- Links to case studies on how your current customers are using your product
>- Announcements of new features/versions
>- Another avenue for customer service/tech support
>
>
>>Different strategy - such as?
>>
>>I look at what my competition is doing - I work in IT Advertising and Marketing - my strategy is to draw people to my web sites - I talk to them directly and show how what we can do could help them to prosper
>>
>>So give me you strategy
>>
>>Colin

Thanks Craig