It looks like any other ad. Remember though, that Google is tracking you based on you google login, IP address, etc. If you click on an ad, even accidentally, they have you. DoubleClick is the web's biggest ad system.

>I can't tell the difference.


>So Windows 10 gathers information on how many times I connected to my online bank(s)? how many times I used Quicken?
You said you use Chrome, so Google collects browser info, not Microsoft.