>>The point is did he do it because he was criticised and I wouldn't count it out.

In that case isn't it Newsspeak to describe the situation as "Trump choosing to pick on a particular business" as if he spontaneously launched an attack. It's not as if he's one of those baiters going into a religious bakery or pizzeria to try to cause a furor, he's counter-punching.

>>He shots from the hip and if something annoys him he responds.

Awful. What sort of human being would do that? ;-) Seriously- some people would regard it as "honesty" or even a "real person" rather than a faked-up trumped-up politician spouting sanitized soundbites.

>> You can't have it both ways . Either its a completely new game or not.

Calling a spade a spade: if a CEO or business attacks Trump, they should expect a response in kind. Can't handle a response in kind? Then don't start something you can't finish. Seems to me that this makes everything very straight forward.