>>Anyone saw that Blood Wake ad on TV? This XBox game TV ad is, IMHO, geared to focus on violence by the use of violent images and terms. While the first seconds of the ad show some quiet water, such as we find in the south, the war destruction components then took all the space of the ad. The last sentence we hear, in French, is "Plein cap sur la destruction". I personally find this ad a no go.
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>I actually never understood why is violence acceptable on TV while sex is not. Isn't it better that people make love instead of fighting? The kids actually learn all the kicks and feints, but don't get to learn how to be nice to each other.

I think that society as a whole for the past several thousand years has been this way. Better fighting skills made for survival (of self, family, tribe, nation..) but better lovemaking skills only made better pleasure and pleasure is not as important as survival in the long run.
Humanity is, if we look at it as if it were a human, only reaching puberty (IMHO.) It has a very long way to go before it reaches a stage where humans know when to act/react intellectually and when to do so emotionally. Right now humanity in general acts/reacts emotionally whether the situation calls for it or not.
My two boys (8 and 11) are typical with the kissing scenes and the fighting scenes and they also enjoy those 'Disney' style movies where kids learn that being nice has it's upside - besides kissing.