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IMO if MSFT wants to really push VFP 8 then they should consider 'spiffs' for promoting it to their reps. But, that's not my balliwick.
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The people MSFT is interested in selling VFP 8 to already use VFP. Of the people that use VFP, I would bet a fair amount of switched to MSDN and the medium of distribution. For these folks, the sales process is largely complete. The only upsell I can see is if the person has a Professional Subscription, they get upsold on an Enterprise Subscription.