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PMJPI, but just a short note about the fact that the number of pages doesn't relate to the actual position of a product but to what the magazine publisher decide to include as the amount of content in their magazine.
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Not sure I agree here. There is a balance that publishers have to strike between the amount of advertising, content, subscriptions and pages. In FPA's case, either advertising is down, content is down, or subscriptions are down. Otherwise, you would see a bigger magazine with more content.

>I wouldn't also take FPA as an example as they have as much advertisement as the number of technical pages. :)

Which tells you how bad things have become.