>Look at expedia.com for a second. On the front page is a link to their privacy policy. When you do a search for a flight, there privacy policy is a promoted feature of the site. Thats the responsible thing to do. If expedia saved every search that I made on their site, and DISPLAYED it to the world no less they would have trouble on their hands.
The metrix section in our Terms & Conditions contains that. Many people don't read it however but it's there. See
http://www.levelextreme.com/Term.asp if interested.