Hi Denis,

There are typically one of three ways a company distinguishes itself from its competition: Price, Service or Technical Excellence. Think about how you do your own purchasing.

Using myself as an example, my decision on where to buy milk is usually based on convenience and/or price. I buy my appliances at sears because I know I always get a service person over quickly. That is really important to me even if the refrigerator might not be the latest and greatest technology. I want it to do what I want it to do and I want it to work well. Some technology items I choose based on how great the technology is.

Now, this is not to mean that excellence in one area allows you to forget the others. If Sears costs double what someone else will charge, I won't buy there. I might pay a little more but not radically more.

In other words, you need to maintain a level on the other areas but you really blow everyone away on the one you want to excel in.

I think what you need to do is ask yourself who your target customer is and figure out why they would choose your product and then work out a business model that really blows your competition away on that basis.

I hope this helps.

Menachem

>We developped an application for a vertical market.
>
>There's an already established competition in that market. Though we know that our application is better than theirs <g>.
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>What should we do to become succesfull with our product?
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>What would be the best strategies?
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>Every comment is welcome.