Thank you Menachem.

>Hi Denis,
>
>There are typically one of three ways a company distinguishes itself from its competition: Price, Service or Technical Excellence. Think about how you do your own purchasing.
>
>Using myself as an example, my decision on where to buy milk is usually based on convenience and/or price. I buy my appliances at sears because I know I always get a service person over quickly. That is really important to me even if the refrigerator might not be the latest and greatest technology. I want it to do what I want it to do and I want it to work well. Some technology items I choose based on how great the technology is.
>
>Now, this is not to mean that excellence in one area allows you to forget the others. If Sears costs double what someone else will charge, I won't buy there. I might pay a little more but not radically more.
>
>In other words, you need to maintain a level on the other areas but you really blow everyone away on the one you want to excel in.
>
>I think what you need to do is ask yourself who your target customer is and figure out why they would choose your product and then work out a business model that really blows your competition away on that basis.
>
>I hope this helps.
>
>Menachem
>
>>We developped an application for a vertical market.
>>
>>There's an already established competition in that market. Though we know that our application is better than theirs <g>.
>>
>>What should we do to become succesfull with our product?
>>
>>What would be the best strategies?
>>
>>Every comment is welcome.