>>We developped an application for a vertical market.
>>
>>There's an already established competition in that market. Though we know that our application is better than theirs <g>.
>>
>>What should we do to become succesfull with our product?
>>
>>What would be the best strategies?
>>
>>Every comment is welcome.
>1. Get an independent writer to submit an article to the most popular trade magazine for that vertical market, giving some analysis of your application.
>2. Release your press release to all major news feeds [not RSS, la] - Reuters, NewsWire, Bloomberg, etc.
>3. Hire a marketing firm specializing in sw product launches.
>4. Follow the marketing plan put forth in #3.
>5. Contract a team of hungry direct marketers that can push your product to a targeted call list. Response rate will vary, but a demo increases the sales counts and percentages.
>6. OH - buy a targeted demographic call list database from your favorite vendor.
>7. What are the current thoughts of your internal marketing geek? Has he ever done a sw product launch before ? [my apologies, but I've just covered Marketing 101 for SW Products].
>
>and of course, what ever trade show this vertical market has every year? get a booth, attend, and have projection screens with auto-demos running.
>hth - mondo regards [Bill]








Denis - I noticed your 'other' post this week - did you *DO* any of the things I mentioned in my post ?
Warmest Regards [Bill]