>>That's a good one, Tore. I also always liked their slogan "Cheap at half the price".
>>My personal favorite these days, though, is the phrase "Made with 100% pure beef". I would expect the beef that's used in the product to be 100% beef (would it be 'beef' otherwise???) but it has no bearing on how much of the product is actually beef, 100% or otherwise.
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>Read it carefully, Jim. It says "made with 100% beef"... not "made of" nor "contains 100% beef"... It could mean anything. It could be "this was pure beef before we started messing with it", or "made with 100% pure beef, plus a bunch of other stuff we didn't bother to mention"... up to "made with 100% beef as a role model".

And remember that that 100% beef includes hooves, lips, nostrils, ... scrotum, sphincter! :-)